Who I Am
I spent 30+ years building a successful plaintiff law firm in New Orleans and I know exactly what it takes to scale without losing your mind.

Why I Do This
I Know the Chaos That Comes with Success and Opportunity
For three decades, I ran my own successful litigation practice handling serious injury and mass tort claims.
Regular seven and eight figure settlements
Thousands of mass tort claims handled in house
Cases litigated to verdict across the Gulf South
Growth and opportunities always changes the status quo. You need to keep improving your firm to keep up.
If your firm is doing well but you can’t get ahead of the work, I know what that feels like.
*Learn more about our firm at jonesactlaw.com and theyoungfirm.com
Experience & Credentials
I’ve spent three decades as a practicing trial lawyer and I bring plaintiff law experience plus deep expertise in systems, technology, and strategy.
Business Systems Training
Certified Pinnacle Guide – Operating system built for mid-sized businesses
Deep Marketing Expertise - Clarifying messaging and marketing.
Lean Six Sigma Green Belt, Purdue University – Process optimization and workflow design
High-Level Business Education
Strategic Coach (2013–Present) – Dan Sullivan’s coaching program
Keith Cunningham’s Board of Directors Mastermind (2019–2021)
Dan Kennedy’s Marketing Mastermind
Ben Glass’s Great Legal Marketing
Technology & AI Expertise
Early adopter of AI for law firms
Built custom HIPAA-compliant AI tools for extracting medical data at scale
Designed litigation databases for high-volume mass tort cases
Expert in multi-node, multi-agent work flow automations
My Approach
I’m analytical and tactical, but I’m not formulaic. I care about relationships, and I know you’re hiring a person, not just a system.
My job is to bring structure without making it feel rigid so you can finally lead your firm instead of reacting to it.

Pinnacle Is the Foundation
I use the Pinnacle operating system as the baseline: its meeting rhythm, accountability structure, and 80+ business tools give us the framework.
But Law Firms Are Different
You bill on contingency. You handle high case volume. Your cash flow is unpredictable. Generic business advice doesn’t work.
So I tailor everything to your firm
Intake process optimization
Case management workflow
Settlement timeline tracking
Staff structure and roles
Marketing ROI analysis
Technology stack buildout
Who I Work With
I work with law firm owners doing $5M–$15M in revenue who want expert guidance on issues of growth, structure, technology and mastering the business side of their law firm.
- Contingency billing only (no hourly defense firms)
- Ideally 1–3 partners maximum
- Owners trying to outwork their lack of structure and planning
- More cases entering than settling, compounding workload every quarter
- Ready to invest to fix the firm, not just “learn” about solutions
Beyond The Numbers
I live in New Orleans with my family. When I’m not working with firms or handling cases, I serve on the boards of Catholic Charities Archdiocese of New Orleans and the Catholic Community Foundation. In 2021, I co-chaired a fundraiser that raised $2M for local charities.
I’m also a tech geek. I spend too much time building AI tools, designing databases, and optimizing workflows. I’ve presented on technology stacks at legal conferences and consulted on tech buildouts for multiple firms.
