Pinnacle Is the Best Approach to Scale Law Firms
It’s not another coaching program.
It’s a proven framework with 80+ business tools, a structured meeting rhythm, and a system designed to help business succeed to their next levels.
THE HISTORY OF PINNACLE
Pinnacle Business Guides was founded by Greg Cleary. As a former #1 EOS Implementor, Greg recognized the need for a more flexible system, one that grew with the business and could be crafted for each unique business. Greg also recognized the power and importance of each Guide’s own experiences and expertise in their own businesses.
The Pinnacle Approach he created supplies brilliant tools and templates to address all areas of the five major areas of a business, while also allowing for true business guidance from an expert guide who has faced the same issues. Pinnacle currently helps over 1,000 businesses across the country through more than 100 guides. Counsel Summit focuses on growing and guiding law firms using Greg’s Pinnacle Approach combined with real world success for more than 30 years.
The Pinnacle Principles
Pinnacle is built on five foundational principles that cover every aspect of running a law firm
01
People
Build a team that runs the firm with you, not for you. Map roles, define accountability, keep A-players.
02
Purpose
Align partners around a shared 1-year and 3-year vision so decisions move faster.
03
Playbooks
Document processes so your firm runs predictably even when people leave.
04
Performance
Implement KPI dashboards that show you where cases, revenue, and bottlenecks are before the month ends.
05
Profit
Grow 10–15% without adding headcount by finding high-leverage plays in marketing, workflows, and automation.
Pinnacle Journey
Pinnacle is built on five foundational principles that cover every aspect of running a law firm
Step 1
Free 60-Minute Assessment
We talk about where your firm is, where you want it to go, and what’s blocking you.
Step 2
Half-Day Virtual Strategy Session
4-hour Zoom focused on your biggest pain point + one-page action plan.
Step 3
Two-Day Base Camp
A deep dive into your firm. Two full days mapping out your current state, identifying high-leverage opportunities, and building a baseline assessment. You walk away with a clear roadmap.
Step 4
Quarterly Sessions (1-Day In-Person)
Every quarter, we meet in person to review progress, recalibrate priorities, and set the next 90-day plan. This is where accountability happens.
Step 5
Monthly Coaching Calls
Between quarterly sessions, we stay connected with monthly calls to troubleshoot challenges, adjust tactics, and keep you on track.
Step 6
Annual Summit (2-Day Strategic Planning)
Once a year, we step back and look at the bigger picture. Where is the firm headed? What’s the 3-year vision? This is where you plan for scale, not just survival.
Unlimited Toolbox
Pinnacle gives you access to 80+ proprietary business tools designed for every challenge a growing law firm faces.
How Pinnacle and I Work Together
I combine Pinnacle’s proven framework with 30+ years of plaintiff law firm experience.
I use the Pinnacle structure: its meeting rhythm, accountability tools, and systems, but I customize everything for your practice.
I speak law
I understand contingency billing, mass tort case loads, settlement timelines, and intake funnels. I’m not trying to apply a generic playbook to your firm.
I bring deep systems expertise
Lean Six Sigma, AI automation, technology stacks, workflow optimization: I’ve been building and refining these for 30+ years.
I tailor every tool to your firm
We use the framework as a wrapper, but the strategies we implement are specific to your practice area, revenue stage, and growth goals.